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Some Examples
To illustrate the power of this technique we will now run through some examples. We'll
start with a typical situation where the punter ends up losing their money, then we'll
show you how to make sure this doesn't happen to you.
Example 1 - Punter Ultimately Loses
Paul The Punter sees William Hill advertising a £10 free bet. Paul thinks,
"great, I can't lose". So Paul heads off to William Hill and finds out that in order to get his
free bet he must first deposit £10 of his own cash, bet with it, and then he'll
get his free bet.
Paul scratches his head and then decides to go for it. He takes out his debit card and
funds his new William Hill account.
Paul thinks it would be really clever to back a favourite to try and get a "certain"
winner, plus the free bet. So, he backs 10-11 The Polomoche (2:35 Kemp. 08/02/2008) for
£10.
Unfortunately for Paul, favourites don't always win, and that's what happened here. Having
lost his tenner Paul decides it's not the end of the world as he has his free bet. But,
he can't withdraw it as cash, he must bet it (because Mr Hills says so). So Paul finds
another favourite, 5-4 Calgary Bay (4:35 Exeter 10/02/2008) and stakes his £10 free bet.
More bad luck for Paul, Calgary Bay came in second and Paul has lost his free bet. His
account is now at £0 and it's game over, the bookie cleans up again.
Example 2 - Investor Always Wins
Don't end up losing like Paul. Take our next example where we follow Ian The Investor. Ian
sees the exact same free bet advertised and thinks to himself, "here's an easy way to
increase my bank by £10".
Take note of how confident Ian is of the outcome.
Ian sets up his Hill's account and deposits £10. Before Ian The Investor places a
bet he also registers for a betting exchange account, Betfair is the most well known. Ian does
this so that he can lay selections aswell as back them. In fact, Ian is about to back
a selection through his William Hill account and at the same time he is going to lay
that very same selection through his Betfair account. Lets see what happens if we use
the same selections as Paul The Punter:
1) The Polomoche (2:35 Kemp. 08/02/2008), SP 10-11 LOST
2) Calgary Bay (4:35 Exeter 10/02/2008), SP 5-4 LOST
| Website |
Action |
Return |
Account Balance |
| William Hill |
Fund account with £10 |
- |
£10 + £10 Free Bet |
| Betfair |
Fund account with £10 |
- |
£10 |
| William Hill |
Back The Polomoche £10 @ 10-11 |
£0 |
£0 + £10 Free Bet |
| Betfair |
Lay The Polomoche £10 @ 10-11 |
£10 |
£20 |
| William Hill |
Back Calgary Bay £10 @ 5-4 |
£0 |
£0 |
| Betfair |
Lay Calgary Bay £10 @ 5-4 |
£10 |
£30 |
Look closely. We invested £20, half went to Hills and half went to Betfair. At the
end of this example Hills has £0, but Betfair has £30. It might not sound much
yet but this is an incredible 50% return on your investment. This is the foundation for
building a big betting bank with minimal risk.
The outcome of the event makes no difference to us, we still make money. To prove this
point lets see what would happen if the first selection actually won:
| Website |
Action |
Return |
Account Balance |
| William Hill |
Fund account with £10 |
- |
£10 + £10 Free Bet |
| Betfair |
Fund account with £10 |
- |
£10 |
| William Hill |
Back The Polomoche £10 @ 10-11 |
£9.09 |
£19.09 + £10 Free Bet |
| Betfair |
Lay The Polomoche £10 @ 10-11 |
-£9.09 |
£0.91 |
| William Hill |
Withdraw £9.09 |
- |
£10 + £10 Free Bet |
| Betfair |
Fund account with £9.09 |
- |
£10 |
| William Hill |
Back Calgary Bay £10 @ 5-4 |
£0 |
£10 Free Bet |
| Betfair |
Lay Calgary Bay £10 @ 5-4 |
£10 |
£20 |
Again we have deposited a total of £20 and you can see that all of this is sitting
in Betfair so we certainly haven't lost anything. We also have a further £10 free
bet sitting in Hills, so what should you do next? Should you just use the free bet?
NO, of course not. You should continue to place a back bet at Hills and a lay bet of the
same selection on Betfair. Having done this you will have placed a bet with your free bet,
if it wins you can withdraw it from Hills, if it loses the cash moves over to Betfair.
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Contents
If you have any feedback about this guide, or if you would like to let us know how you are getting on, or if you would like to ask a question please contact us.
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